Featuring
Chris Sherman, a leading expert on the search industry, is a regular contributor at industry events and has a vast range of published work on this topic, including several books on search engines. Chris will be delivering this years Keynote speech.
Programme
The programme for Search Marketing World 2008 promises to provide invaluable insights and knowledge about Search Marketing that you can take back to the office with you and implement straight away either yourself or through your agency. Plan your sessions before you arrive to get the most out of the day.
|
Time
|
Fundamentals Track |
Advanced Track |
Cutting Edge |
|
|
9.00am - 9.30am
|
Keynote Address |
|||
|
9.30am - 10.30am
|
*NEW F0R 2008*
|
|||
|
10.30am - 11.00am
|
Coffee Break |
|||
|
11.00am - 11.45am
|
*NEW F0R 2008*
|
|||
|
11.45am - 12.30pm
|
*NEW F0R 2008*
|
*NEW F0R 2008*
|
||
|
12.30pm - 2.00pm
|
Lunch |
|||
|
2.00pm - 2.45pm
|
*NEW F0R 2008*
|
|||
|
2.45pm - 3.30pm
|
*NEW F0R 2008* |
*NEW F0R 2008*
|
*NEW F0R 2008*
|
|
|
3.30pm-4.00pm
|
Coffee Break
|
|||
|
4.00pm - 5.00pm
|
*NEW F0R 2008* |
*NEW F0R 2008*
|
||
Key Search Marketing Elements
Search Engine Optimisation Basics - Designing Your Website for Search Engine Friendliness
Most website owners and website designers now know that as well as designing your website for the user, you must design the website for search engine friendliness too. For the search marketing beginner, this session will bring you through the elements of a search engine friendly website and outline the actions needed to achieve a higher ranking in the search engines' organic listings.
Speaker: Anthony Quigley - Online-Marketing.ie
Improve Your Ranking With Link Building
Building links from other websites to your website is still a great, low-cost, high-return on effort method to improve your search engine ranking. This session explains why and details how to go about achieving improved inbound link popularity for your website.
Speaker: Mike Grehan - Acronym Media
Google University - How AdWords Can Help Your Business
Learn how to use Google to change the way you do business in acquiring, converting and retaining customers on your site. This session introduces the key principles of AdWords advertising and offers tips to help you optimise your account. You will also learn how measure the success of your campaigns using AdWords integrated tracking tools.
Speaker: Jennifer McGann - Google
Perfecting Keyword Research for SEM Success
For both organic and sponsored listing search marketing, effective keyword research is essential. This session examines the techniques, the tools and the sources for keyword research. Participants will leave this presentation with a clear strategy for keyword research for their online enterprise.
Speaker: Sara Andersson - Search Integration AB
Inspirational Ad Creative
*NEW FOR 2008*
The success of your sponsored listings campaign depends on the quality of your ad creative. This session look at what works and doesn't work as well as new ad formats including image and video ads.
Speaker: Anders Hjorth - Relevant Traffic Europe
Integrating Search Into Your Media Plan
Search has entered the mainstream and therefore must integrate with other advertising channels. This session investigates the challenges and opportunities that this presents.
Moderator: Jonathan Forrest - Cybercom
Speaker: Bill Hunt - Global Strategies International
Speaker: Jon Myers - Mediavest Interactive
Speaker: Rob Pryce - Diffiniti
The Search Industry
Meet the Search Engines
A discussion with senior personnel from the major search engines looking at recent changes in the search landscape and investigating what we can expect in the near future.
Speaker: Mel Carson - Microsoft adCenter
Speaker: Peter Cobley - Yahoo!
Speaker: Chad Gilmer - Vazumo.com
Speaker: Mike O'Shea - Google
Search Marketing in the Irish Marketplace
For Search Marketing World 2007, Gerard O'Neill, Chief Executive, Amárach Research conducted the first primary research activity to take place in the Irish market. For Search Marketing World 2008, Amárach Research has expanded and updated its research and will be able to tell us the direction of Search Marketing in Ireland.
E-consultancy has also carried out research on Search Marketing in Ireland from an advertiser and agency perspective. Caragh McKenna will present the results of this study in this session.
Speaker: Caragh McKenna - ICAN
Speaker: Gerard O'Neill - Amárach Research
The Ad Industry and Search
*NEW FOR 2008*
Search marketing has moved on from being a niche medium. Every ad agency and media buying agency in the world is figuring out how to provide search marketing to its clients. This session hears from Ad World insiders about the opportunities and challenges facing them in relation to search marketing.
Moderator: Damian Ryan - Results International Group
Speaker: Alan Cox - Publicis Group Media
Speaker: Neil McCarthy - Latitude Group
Speaker: Shane McGonigle - IAPI
& Leo Burnett
Developers & Search
Advanced Search Engine Friendly Site Development
*NEW FOR 2008*
Expert Search Marketers and web developers outline the pitfalls to be avoided when developing a search-friendly website.
Moderator: Jon Myers - Mediavest Interactive
Speaker: Teddie Cowell - Neutralize (*\*)
Speaker: Mikkel deMib Svendsen - Redpitt, deMib.com, RedZoneGlobal
Speaker: Brian Marin - DoubleClick Performics
CSS, Ajax, APIs and More: Search Success for Developers & Marketing Managers
*NEW FOR 2008*
Designing and developing search engine friendly websites is now an imperative. This requirement has fundamentally changed the way effective websites are developed. This advanced session outlines the issues and offers some effective solutions for search-friendly development.
Moderator: Rob Kerry - Ayima Search Marketing
Speaker: Vanessa Fox - Search Engine Land, Ignition Partners
Speaker: David Naylor - Bronco Internet
Speaker: Nick Walsh - Net Affinity
Conversion Glory through Testing and Analytics
Setting up your search campaign and hoping for the best is not the way to achieve optimal results. In this session experts will outline the tools and methods used to monitor, measure and optimise your campaign.
Moderator: Teddie Cowell - Neutralize (*\*)
Speaker: Brian Clifton - Google
Speaker: Brian Donohue - iQContent
Speaker: John Ring - Ring John
Search & Web 2.0
Online PR & Search
*NEW FOR 2008*
Online PR is a contributor to effective search marketing. Search marketing is an integral part of online PR. This session provides an outline of the key techniques and details specific online PR case studies.
Moderator: Brian Marin - DoubleClick Performics
Speaker: Michelle Goodall - E-consultancy
Speaker: Eoin Kennedy - Slattery Communications
Speaker: Rob Reid - Cybercom
Social Media: The New Online Medium
*NEW FOR 2008*
Social Media sites such as Bebo and Facebook are the new search marketing battleground. How does the search marketer achieve visibility, brand-building and lead generation in this highly competitive online landscape? We hear from the social media sites and the marketers who have excelled in this channel.
Moderator: Jon Myers - Mediavest Interactive
Speaker: Vanessa Fox - Search Engine Land, Ignition Partners
Speaker: Per Jacobsson - Nimble.ie
Speaker: Will McInnes - NixonMcInnes
Blogs and Search
*NEW FOR 2008*
Try doing a search on "search engine optimisation". It's likely that you are looking at a blog at the top of the search engine listings. Blogs have become part of the search marketers toolbox. We hear from experts why blogs can be so search engine friendly and what to do to propel your blog to the top of the search engines.
Moderator: Vanessa Fox - Search Engine Land, Ignition Partners
Speaker: Dave Davis - RedFly Marketing
Speaker: Ann Greene - Allagi Consulting
Speaker: Richard Hearne - Red Cardinal
Search By Sector
Sectoral Focus: Travel
*NEW FOR 2008*
The travel and accommodation industries have been key innovators in search marketing. In this session you will hear from industry insiders how to create a really effective search marketing campaign for the travel industry.
Moderator: Michelle O'Keeffe - Net Marketing
Speaker: Teddie Cowell - Neutralize (*\*)
Speaker: Liana Evans - SearchMarketingGurus.com
Speaker: Nick Walsh - Net Affinity
Sectoral Focus: Finance
*NEW FOR 2008*
The finance sector has truly recognised the power of search marketing and is investing heavily in it. Some of the highest performing online marketers in the finance industry will reveal some of the secrets of their success.
Speaker: Rob Kerry - Ayima Marketing
Speaker: Eamon Martin - Permanent TSB
Speaker: Morgan McKeagney - iQContent
Sectoral Focus: Online Betting
*NEW FOR 2008*
As gambling on the internet continues to grow, using Search to leverage this growth becomes increasingly important. Marketers that use this medium to grow their online gambling business provide intimate knowledge of their successes and failures.
Moderator: Julian Lynch - Interactive Return
Speaker: Irene Gahan - New Media Lottery Services
Speaker: Andrew Girdwood - bigmouthmedia
Speaker: Warren Healy - LocalLotto.ie
Organised By
Media Sponsor
In Association With
Podcast Partners
Business Sponsors
Research Partner
