Featuring

Chris Sherman, a leading expert on the search industry, is a regular contributor at industry events and has a vast range of published work on this topic, including several books on search engines. Chris will be delivering this years Keynote speech.

Speakers

When you attend Search Marketing World 2008, you'll get the unique opportunity of learning from experts on Search Marketing. Search Marketing World 2008 gathers key speakers from home and abroad to bring you up-to-date news and information on all things Search.

You'll hear from:

Sara Andersson - Search Integration AB
Mel Carson - Microsoft adCenter
Brian Clifton - Google Analytics
Peter Cobley - Yahoo!
Teddie Cowell - Guava
Alan Cox - Publicis Group
Dave Davis - RedFly Marketing
Mikkel deMib Svendsen - deMib.com
Brian Donohue - iQContent
Liana Evans - SearchMarketingGurus.com
Jonathan Forrest - Cybercom
Vanessa Fox - Search Engine Land, Ignition Partners
Irene Gahan - New Media Lottery Services
Chad Gilmer - Vazumo.com
Andrew Girdwood - bigmouthmedia
Michelle Goodall - E-consultancy
Ann Greene - Allagi Consulting
Mike Grehan - Acronym Media
Warren Healy - LocalLotto.ie
Richard Hearne - Red Cardinal
Anders Hjorth - Relevant Traffic
Bill Hunt - Global Strategies International
Per Jacobsson - Nimble.ie
Eoin Kennedy - Slattery Communications
Rob Kerry - Ayima Search Marketing
Julian Lynch - Interactive Return
Brian Marin - DoubleClick
Eamon Martin - Permanent TSB
Neil McCarthy - Latitude Group
Jennifer McGann - Google
Shane McGonigle - IAPI & Leo Burnett
Will McInnes - Nixon McInnes
Morgan McKeagney - iQContent
Caragh McKenna - ICAN
Jon Myers - MediaVest
David Naylor - Bronco Internet
Michelle O'Keeffe - Net Marketing
Gerard O'Neill - Amárach Research
Mike O'Shea - Google
Rob Pryce - Diffiniti Ireland
Anthony Quigley - Online-Marketing.ie
Rob Reid - Cybercom
John Ring - Ring John
Damian Ryan - Results International Group
Chris Sherman - Search Engine Land
Nick Walsh - Net Affinity

Sara Andersson

Search Integration Strategist, Europe

Sara has an international marketing degree and has worked with search engine marketing since 1999. She was the founder of the first search engine marketing department of the Outrider group in Sweden and was one of the pioneers in the market. Today, she works as an independent strategic search consultant in her own firm Search Integration Sweden AB managing both Nordic and European clients with high complexity. Her assignments involve high level strategic search consultancy for Enterprise clients like Samsung and IBM under Global Strategies as well as integrated search marketing work and education programs for smaller clients.

Main focus is to help clients understand search and how to integrate this in their overall marketing plan and how to measure success.

She is a regular speaker at various conferences in the field of search engine marketing in Europe and also a blogger at Multilingual-search.com and a chair of the SEMPO Scandinavia working group.

Sara will be giving the session on Perfecting Keyword Research for SEM Success.

Mel Carson

adCenter Community Manager - Europe

Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005.

As part of Microsoft’s Client Service Operations team, Mel’s role is to build relationships within the adCenter advertising community to support, educate & evangelise through the adCenter Blog, industry forums, and to speak about adCenter at trade shows & other events.

Mel began his online advertising career as the Shopping & Travel Editor at LookSmart UK over seven years ago, before progressing to Sales Operations Manager for their Performance Listings product on MSN.co.uk.

After LookSmart withdrew from International markets, Mel joined 24/7 Search as an Account Director managing search activity across all search engines for a number of blue-chip clients.

It didn’t take much persuasion for Mel to take the his initial role as Pan-European Search Media Strategist at MSN where he was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006.

Check out Mel’s Media Week Blog and DigiTales & Other Stories.

Mel will be speaking at the session Meet the Search Engines.

Brian Clifton

Head of Web Analytics for Europe, Google

Brian Clifton (PhD) is an established search engine marketing and web analytics expert who has worked in these fields since 1997. Specialising in SEO and web analysis, his business was the first UK Partner for Urchin Software Inc., the company that later became Google Analytics. Brian joined Google in 2005 to define, develop and lead the Web Analytics team for Europe Middle East and Africa.

Brian will be speaking at the session Conversion Glory Through Testing and Analytics.

Peter Cobley

Regional UK Sales Manager, Yahoo! UK & Ireland

Working initially as a consultant, Peter joined Yahoo! Search Marketing (formerly Overture) in 2002 and successfully launched the sales office in Manchester and latterly held the role of Northern Sales Director. He oversaw all agency and client sales from the Midlands to Scotland and provided additional support and advice to the Account Management team at Yahoo! Search Marketing’s UK headquarters in London.

Peter now works as Regional UK Sales Manager for Yahoo! and is responsible for display, search, and mobile advertising sales from key advertising agencies in the north of the UK. A respected figure in digital marketing, Peter has spoken at many conferences, seminars and industry events throughout the UK, in association with leading organisations like the Chartered Institute of Marketing and the Institute of Directors.

Prior to joining Yahoo!, Peter helped set up the new media outsourcing company Ophidia and was Business Development Director at Carlton Hyperactive. Here, he was employed by Carlton Television to set up a new media sales house for ITV and non-ITV websites including ITV.com, Who Wants to be a Millionaire, and The Scotsman. Peter has also held additional sales roles at Reed Business Information and Mirror Group plc.

Peter holds a degree in Law from Lancaster University and a postgraduate diploma in Legal Practice from the College of Law, and is currently a member of the Law Society. Peter will be speaking at the session Meet the Search Engines.

Teddie Cowell

Technical Director, Guava

Teddie heads up the Guava team of enterprise search engine marketers. Introduced to the Internet in 1996 while working for MSN during the launch of Internet Explorer 3 in the UK, he then moved on to work for BNP-Paribas (the fourth biggest investment bank in Europe) and up until September 1999 specialised in Internet based technology and the research of growth internet businesses and business models.

Teddie co-founded Neutralize (*\*) in 1999 and has since established an industry reputation for thought leadership, best practice techniques and highly effective SEO approach with large, dynamic websites for clients like confused.com, Nestle, SkyBet, Black and Decker, London Stock Exchange and CNET.

JobsinSearch.com names Teddie as one of the world's top Search Engine Marketing experts.

Teddie will be speaking on the topics Advanced Search Engine Friendly Site Development and Search for the Travel Industry. He will also be moderating the session Conversion Glory Through Testing & Analytics.

Alan Cox

Chief Executive, Publicis Group Media

Alan Cox is Chief Executive of Publicis Group Media one of Ireland’s leading media agency groups with billings of €150m.

Alan started in the advertising business in 1985. He has worked in a number of areas including production, full service account management and media. Following four years as media director with Bell Advertising (part of Ogilvy & Mather), he was appointed managing director of Ogilvy’s new media company The Network in 1997.

In 1999 he joined Carat Ireland where he spent seven years until his move to Publicis Groupe Media in September 2006.

Alan will be speaking on the topic The Ad Industry and Search.

Dave Davis

Managing Director, RedFly Ltd.

Dave is the managing director of RedFly LTD, a Dublin based online marketing and SEO company. Dave's roots are in affiliate marketing where he still manages campaigns with some of the largest affiliate networks in the world.

RedFly Marketing specialises in managing large PPC accounts in the travel, technology and finance sectors and works with clients all over the globe. RedFly also specialise in country specific search marketing and social media marketing.

Dave runs a popular search engine marketing blog where he shares news and advice on managing large scale paid search campaigns.

Dave will be speaking on the topic Blogs and Search.

Mikkel deMib Svendsen

Chief Ideologist, Redpitt, deMib.com & RedZoneGlobal

Mikkel deMib Svendsen has more than twenty years' experience with all aspects of multimedia creation, promotion, and marketing, including work as a producer at Virgin Records Denmark and before that as founder and President of a recording studio whose productions included Danish Grammy Award-winning and U.S. Grammy award-nominated best-selling recordings.

Mr. Svendsen is author of numerous publications on the topic of Internet search engines, helps organize search engine conferences including Jupiter Media's Search Engine Strategies Conference, and also organized the first Scandinavian Internet Marketing Conference.

A very experienced public speaker and seasoned manager of large and complex IT projects, Mr. Svendsen's private search engine consulting practice and product development experience represent formidable depth and breadth of Internet marketing expertise.

Mikkel will be speaking at the session Advanced Search Engine Friendly Site Development.

Brian Donohue

Senior Analyst, iQ Content

Brian is a Senior Analyst and usability expert with six years' experience working with web technologies. Brian heads up iQ Content's web analytics services.

In 2005, Brian designed and delivered Ireland's first dedicated web analytics training course, as part of iQ Content's Boot Camp training event. As Ireland's leading Google Analytics expert, Brian has helped numerous organisations use web analytics to effectively measure online activity, improve website performance and increase conversions.

Based largely on Brian and his team's expertise, iQ Content has recently been selected to become Ireland's first certified Google Analytics partner.

Brian will be speaking at the session Conversion Glory Through Testing and Analytics.

Jonathan Forrest

Founder & Managing Director, Cybercom

Jonathan is Founder and Managing Director of Cybercom, The Digital Marketing People. Established in 1999, Cybercom has grown to become Ireland’s leading full service digital marketing agency with a client list that includes Diageo, Coca Cola, Vodafone, RBS, Jurys Inns, Open University and AIB.

Jonathan’s background in integrated advertising and below-the-line communications has heavily influenced the Agency’s use of search and its effective integration with other advertising channels for Key Clients.

Jonathan will be moderating the session Integrating Search Into Your Media Plan.

Vanessa Fox

Features Editor, Search Engine Land, Entrepreneur in Residence, Ignition Partners

Vanessa Fox is a noted technology blogger who has been cited in publications such as USA Today and the London Times. In addition to covering her observations on tech world through her blog, vanessafoxnude.com, she also is entrepreneur in residence for Ignition Partners and features editor for SearchEngineLand.com.

A Google alumnus, she created Google's Webmaster Central. In her spare time, Vanessa writes for a variety of publications, hosts a weekly show on webmasterradio.fm, and consults with clients on building online communities and on internet marketing. She also spreads the joy of Buffy the Vampire Slayer with weekly Buffy nights, blogging, and the occasional presentation slide.

Vanessa will be speaking at the sessions Social Media: The New Online Medium and CSS, Ajax, APIs and more. She will also be moderating the session Blogs and Search.

Irene Gahan

New Media Lottery Services

Irene Gahan is Marketing Manager for New Media Lottery Services who operate and manage www.rehabbingo.com on behalf of Rehab Lotteries, she is also marketing manager of Ireland’s newest online dating & social networking site www.lonely.ie. Previously she was online producer for www.goldenpages.ie and CEO of the Irish Internet Association from 2003 - 2005.

She has been at the forefront of the Irish Internet Industry in Ireland since early 1995 and has acted as a judge and advisor for many Internet awards throughout her 13 years in the Industry. She has written on Internet technology and marketing for both national and International media and often commentates on industry developments for Irish radio and TV.

Irene will be speaking at the session on Search and Online Betting.

Chad Gilmer

CEO & Co-Founder, Vazumo.com

Chad Gilmer is CEO and Co-Founder of VAZUMO.COM, Ireland's newest and most exciting Business Search Directory. Chad has also been CEO of iPLANIT, a web development company, for over 8 years. Chad has been very close to the design and development of VAZUMO.COM patented technology for over 18 months, while also developing the business model and strategy for the future.

Chad is passionate about technology and customer service, and keeps himself up-to-date on technology by lecturing in the evenings and at weekends on web development courses. Before setting up iPLANIT in 2000, Chad has previously worked with Andersen Consulting (now known as Accenture) and Kerry Group as a technology consultant and business process manager.

Chad will be speaking at the Meet the Search Engines session.

Andrew Girdwood

Head of Search, bigmouthmedia

Andrew cut his teeth within digital marketing as the SEO and Affiliates wizard for a gaming site before joining bigmouthmedia as SEO Consultant. Now Head of Search at market-leaders, bigmouthmedia, Andrew is responsible for the continued development of the agency’s ground-breaking search marketing service for major clients.

A true digital marketing devotee, and with several industry awards to his name, Andrew is often found on the event circuit presenting on a wide range of industry topics from future of SEO to how Web 2.0 effects online brand presence and search. What Andrew doesn’t know about search isn’t worth knowing.

Andrew will be speaking at the Online Betting session.

Michelle Goodall

E-consultancy

Michelle develops and delivers Online Public Relations and social media events and training courses for E-consultancy. Online Public Relations. Formerly the Digital Director at Lexis Public Relations, she has over 10 years' online PR consultancy and implementation experience working on award winning campaigns and crisis and issues management projects with many blue-chip organisations including Norwich Union, Coca Cola, Domino's, eBay, Camelot and Diageo.

Michelle is a member of the CIPR and understands how evolving web technologies and SEO are affecting traditional PR models and believes that the PR industry is at a crossroads. PROs must adapt to changing consumers, media and stakeholders and face up to the business challenges from other digital marketing disciplines.

Michelle will be speaking at the session Online PR & Search.

Ann Greene

Founder and Managing Consultant, Allagi Consulting

Ann is the founder and Managing Consultant at Allagi Consulting. She has over ten years’ experience in Human Resources and Organisation Development in the hospitality, pharmaceutical and financial services industries and in the public sector in Ireland, the UK and mainland Europe. Today, Ann works with major global organisations to improve their performance. She works with the organisations’ people, processes and structures to deliver the changes they need to do better business.

Ann has a passion for developing high performance by training, coaching and facilitating individuals and teams in leadership skills and practices. She runs teambuilding events all over Ireland, focusing on bringing the learning back into the workplace. She has worked with several major companies to define and develop their desired corporate culture. In the field of employee retention she has been instrumental in designing initiatives to deliver significant reductions in staff turnover within her client organisations.

Ann is licensed in the use of a range of psychometric instruments including Myers Briggs and Belbin Team Roles.

Ann’s blog (www.allagi.ie/blog) was a finalist in the 'Best Business Blog' category of the 2007 Irish Blog Awards. She also produces a monthly newsletter full of articles and tips, which you can sign up to on www.allagi.ie with no obligation.

You can find out more about Ann and her business at www.allagi.ie. Ann will be speaking at the session Blogs and Search.

Mike Grehan

Global KDM Officer, Acronym Media

Mike Grehan is the Global KDM Officer of Acronym Media, a Top 10 Search Agency located on the 55th Floor of the Empire State Building in New York City. Mike has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert.

His knowledge of conventional marketing, combined with his technical skills and understanding of search engine algorithms, has helped many top firms improve their visibility on search engines and directories.

Mike is a highly sought-after search engine marketing speaker and has also written multiple books and white papers on the subject. His second edition of Search Engine Marketing: The Essential Best Practice Guide gained plaudits from numerous industry authorities. Mike also writes as an expert for the ClickZ network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the United Kingdom’s Top 100 Influential People in Internet Marketing.

Mike will be speaking on how to Improve Your Ranking With Link Building.

Warren Healy

Managing Director, LocalLotto.ie

Warren has held various marketing, engineering and sales positions in the USA and Ireland over the last 20 years. He returned to Ireland in 1997 and worked as Sales & Marketing Director with Interact in Spiddal, Galway. After Interact was sold to Ogilvy, he then took up a position as General manager of Ogilvy Interactive Ireland leaving this position in 2003 to pursue a number of new ideas.

While with Ogilvy he worked with Unilever developing the livingonline.ie concept and a number of other clients and projects. One of the new ideas he is working on now is Locallotto.ie. Locallotto.ie has developed technology and a marketing methodology that allows clubs and societies in Europe to manage their club lotteries while expanding the sales throughout the world. After the technical implementation has taken place, Locallotto.ie works with its clients to roll out marketing strategies primarily using e-mail marketing, Google Adwords, Yahoo! and organic online marketing.

Warren will be on the Online Betting panel.

Richard Hearne

Red Cardinal

Richard Hearne works with website owners helping them to connect directly with the people who are actively searching for their online services, products and information and, crucially, helps them convert visitors into customers. Richard has worked with a number of Irish organisations, and more recently with global corporations helping them promote their websites in the major search engines.

Richard is also an avid blogger, and through his blog (Red Cardinal) provides a resource and a channel for transferring knowledge on all things related to Internet Marketing and search engine optimisation (SEO). Richard will be speaking at the Blogs & Search session.

Anders Hjorth

Product Development Director, Relevant Traffic Europe

Anders Hjorth is Product Development Director for Relevant Traffic Europe which is the holding company for Relevant Traffic's subsidiaries in Sweden, France, United Kingdom, Germany, Spain, Norway and Denmark.

Before occupying this position, he established Relevant Traffic France using Relevant Traffic's technology platform and his own online marketing experience from the French internet sector.

Anders is Danish and has been active in the online marketing sector in France and Europe since 1997. He was the first certified Google Advertising Professionnal in France and is a common speaker on conferences on Search Engine Marketing.

He speaks French, Spanish, English and Danish fluently and holds a Masters degree from ESCP-EAP European School of Management as well as a Bachelor's degree from Copenhagen Business School.

Anders will be speaking on Inspirational Ad Creative.

Bill Hunt

CEO, Global Strategies International & Director, Global Search Strategy, Neo@Ogilvy

Bill has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing. He is an internationally recognised Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing.

Bill has a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Neo@Ogilvy. As CEO, Bill is responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. In his role of Global Search Strategist for Neo@Ogilvy, Bill is responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360° Integrated Communications programs.

Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members. Bill has also been named one of the Top 100 B2B Marketers for 2007 by B2B Magazine.

Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA at the University of Southern California. Bill is also a veteran of the Marine Corps. Bill can be reached through his company Web site (www.globalstrategies.com) or his blog (www.enterprisesem.com).

Bill will be speaking at the session Integrating Search Into Your Media Plan.

Per Jacobsson

Managing Director, Nimble.ie

Swedish born national living in Dublin, Per Jacobsson has a University Diploma in Software Engineering and a Bachelors Degree in Computer Science. He recently also completed an MSc in Business & Entrepreneurship in DIT where he received a gold medal for Student achieving highest overall grade. He has also worked for a few years in the software development industry, mainly on web-based projects.

He is currently the Managing Director of nimble.ie - Ireland's own social networking website competing with the likes of Bebo, MySpace and Facebook. Since its relaunch in September 2007, nimble currently has 104,000 members in Ireland and is growing rapidly. nimble offers more fun and entertaining ways of interacting with your friends online and its success in Ireland shows just that.

Per will be speaking at the session Social Media: The New Online Medium.

Eoin Kennedy

Associate Director, Slattery Communications

Eoin is an Associate Director with Slattery Communications focusing on corporate and technology public relations. Eoin has over 15 years experience delivering communications programmes for a range of Irish and International organizations. He also has particular expertise in helping companies develop and integrate online campaigns with traditional outreach models.

Eoin is a director of the Irish Internet Association in addition to being a graduate member of the Marketing Institute and the Public Relations Institute of Ireland. He has a BA and H Dip Ed from UCD.

Eoin will be speaking at the session Online PR & Search.

Rob Kerry

Head of Search, Ayima Search Marketing

Rob Kerry (evilgreenmonkey) is a UK-based SEO Expert and the Editor of Third Door Media's Sphinn.com. He previously worked as in-house SEO for a major FTSE 100, optimising and ranking for the most competitive terms in search. As Head of Search at Ayima Search Marketing, Rob now spends a lot of his time on-site with clients and helping them to develop in all areas of their marketing strategy. Rob will be moderating the session CSS, Ajax, APIs and More and speaking on the panel Search for the Finance Industry.

Julian Lynch

Commercial Director, Interactive Return

Julian Lynch is Commercial Director of Search Marketing Agency, Interactive Return. Based in Ireland, Interactive Return has been delivering search marketing campaigns for clients such as Cablevision, Auto Trader & Diageo in the UK, US and Internationally since 1999.

Julian has travelled internationally lecturing on and hosting online marketing workshops. In his current role, Julian regularly delivers search marketing and online training courses to corporate clients as well as participating in digital marketing conferences.

Julian is a devout online marketer with a particular interest in integrating every aspect of the online marketing process including customer acquisition to campaign refinement. Julian is currently pursuing his MBA and will be moderating the session Search & Online Betting.

Brian Marin

Director of Search Services, DoubleClick Performics

Brian is responsible for the provision of paid and natural search marketing services to DoubleClick Performics’ clients in Europe and Asia. He manages a world class team of search marketing experts delivering ROI for clients in over 30 countries.

Previously as Head of Natural Search Brian rolled out the Natural Search Optimisation (NSO) service offering to international clients at DoubleClick Performics.

Brian has almost 15 years of online experience having first used the internet in 1993. In 1994 he built his first website and in 1996 he founded a successful web design agency in Cape Town. In 1999 as International Technical Manager, Brian launched ShopSmart.com, multiple award winning comparison shopping website, in the UK, Sweden and Germany, and later played an instrumental part in its sale to Barclaycard.

Brian speaks at major digital marketing conferences throughout the year and is a member of the IAB Search Council. He received his Bachelor of Commerce degree with a major in Information Systems from the University of Cape Town and holds a professional management certification from the Open University in London.

Brian will be speaking at the session Advanced Search Engine Friendly Site Development. He will also be moderating the session Online PR & Search.

Eamon Martin

Online Development and Mobile Banking Manager, Permanent TSB

Eamon's role within permanent tsb has developed from managing Internet content to managing all aspects of the company's online development. Highlights of his time in this role include the 2007 Digital Media Award for Best Financial Services Website and the 2005 Golden Spider for Best Financial Website, increasing the Open24 Internet Banking transaction numbers to over 1.5 million per month and formalising the company response to ongoing online security threats.

Eamon has been with permanent tsb for 9 years, unlike his mortgage which has been with them for 10! Eamon will be speaking on the panel Search Marketing for the Financial Industry.

Neil McCarthy

Head of Sales & Marketing, Latitude Group

Neil McCarthy has worked in online marketing for the past 7 years. He is recognised as an industry expert in Search, with particular emphasis on the integration of paid with natural search campaigns and the value of search engine optimisation (SEO).

He has a specialist knowledge of the financial services sector, particularly insurance, and has conceived and implemented search strategies for Direct Line, The Royal Bank of Scotland, Arcadia, AirMiles, and Tesco.

Neil is a regular contributor to publications such as Marketing Week, NMA, Media Week, Revolution. He is also well known on the speaking circuit, having presented at the IDM, Internet World, ad:tech, Revolution events, the Online Marketing Show, e-Consultancy, Netimperative, and Travolution.

Neil will be on the panel forecasting the future for The Ad Industry and Search.

Jennifer McGann

Relationship Manager, Google

With a background in Communications and an MSC in Multimedia Technology, Jennifer has been with Google since 2004. Having led core customer support teams within Google, Jennifer now lends her experience to some of Google's top travel advertisers as a dedicated Relationship Manager.

Jennifer is passionate about understanding customer needs, and providing the right advertising solutions for each business, big or small. She has led product and strategy training groups both internally within Google, and at external industry events.

Jennifer will be speaking at the Google University session.

Shane McGonigle

President, IAPI & Managing Director, Leo Burnett

Experience in national, pan-European, north American and global campaigns for clients like Kelloggs, Kraft, Diageo and Heineken. He worked in both Brussels and Chicago before returning to Dublin to set up the successful Leo Burnett agency.

A member of the IAPI board since 2003, he has also served on the board of the Kinsale Sharks International Advertising Festival. He was elected President of IAPI in 2007.

Shane will be addressing all delegates on the morning of the conference, as well speaking at the Ad Industry and Search session.

Will McInnes

NixonMcInnes

Will McInnes is evangelical about all things Social Media, but more important than that he is a talented and inspiring translator.

But how is he any different to anybody else on this band wagon? Will monitors the geeky early adopter activity online and translates the concepts for marketers desperate to know how to apply these new online techniques. Even your granny would understand his explanations.

Passionate, inspiring and occasionally hilarious!
A believer in the wisdom of crowds he engages with his audience drawing on their experience, questions and ideas. A natural entertainer and passionate speaker, his talks and training sessions demand your full attention and can even be enjoyable (!).

Is he any good at this speaking lark then?
At speaking events Will has poked, cajoled and motivated delegates from: The Body Shop, Time Out Group, BBC, Lloyds TSB, Fat Face, Zurich Financial, O2, Neilson Active Holidays, Stannah and Vodafone.

Will is going to be speaking at the session Social Media: The New Online Medium.

Morgan McKeagney

Managing Director, iQ Content

Morgan is Managing Director of iQ Content, Ireland's largest usability consultancy. He's also a Director of the Irish Internet Association and founder and Chairman of the IIA's User Experience Working Group.

Morgan is an expert in usability, web strategy, content management and user experience, subjects on which he has written and presented extensively, in both Ireland and the U.K.

Founded in 2000, iQ Content helps clever organisations deliver more profitable and usable websites, applications and online services. The company has rapidly become Ireland's largest and most respected usability company, with a blue chip client base that includes companies like Vodafone, AIB, Tourism Ireland, Deloitte and Accenture. iQ Content is Ireland's first Google Enterprise partner.

Morgan will be presenting at the session Search Marketing for the Finance Sector.

Caragh McKenna

Head of Search Marketing, ICAN

Caragh McKenna has over seven years experience in Search Marketing working on both Paid Search and Search Engine Optimsation campaigns. She has conceived and implemented campaigns for several major Irish, UK and multi-national companies including BT, Diageo and VHI.

She is currently Head of Search Marketing at ICAN. Her role in ICAN involves overseeing organic and paid search campaigns and integrating search marketing with the other online advertising services that ICAN supply to their clients.

Caragh will be speaking at the session Search Marketing in the Irish Marketplace.

Jon Myers

Head of Search, MVI (Mediavest Interactive)

Jon has worked in Search Marketing and online media for more than 9 years. Involved in SEO for years and Paid Search (PPC) since its inception in the UK, he is recognised for his unparallelled experience and knowledge within search engine marketing in the UK. He was one of ten experts selected by Overture (YAHOO!) to help create their SEM Accreditation scheme. More recently, a regular member of Search Product improvement panels with all of the major search engines within paid search.

Jon has actively been involved over the years with industry bodies such as SEMPO and the IAB as a Search Task Force committee member.

A regular presenter at industry events, Jon has spoken at Incisive Media's Search Engine Strategies (SES) conferences in UK, Europe and the US, as well as at Internet World, Adtech, Marketing Weekly Conferences, Annual Marketing Summit, Revolution Conferences, Online Marketing Show, NMA Training Days and Conferences, NMK Digital Marketing events and the UK Mobile Marketing Conference.

Jon will be moderating Social Media: The New Online Medium and Advanced Search Engine Friendly Site Development. He will also be speaking at the session Integrating Search Into Your Media Plan.

David Naylor

Managing Director and SEO, Bronco Internet

David Naylor, more commonly known as DaveN, started working in the SEO industry over 10 years ago with three major corporations releasing their database driven data, creating internal link structures and improving usability. David went on to consult for a wide variety of online businesses from corporations to off-shore pharmaceutical companies, retail outlets, gambling sectors and large portals. His SEO techniques are unique for each client, to guarantee their high levels of success. David’s main motivational driving force is the belief that there is no point having a site if it doesn’t rank No 1.

His dedication to giving clients great ROI has lead to the constant development of new optimisation techniques and the ability to see algorithmic changes before most other SEO’s. David Naylor has the reputation of being one of the best SEO’s in the world, who has a proven track record of successes in the most competitive markets.

David’s own blog attracts a worldwide audience and is well known for its down to earth, yet informative approach on all SEO issues.

David will be speaking at the session CSS, Ajax, APIs and more.

Michelle O'Keeffe

Net Marketing

Michelle O’Keefe is an expert in digital marketing for the travel and tourism sector. Her passion in digital marketing was sparked while working with ebookers as Marketing Manager, Europe. During her time at ebookers she travelled to Madrid, Geneva, London and Delhi learning best practices in online marketing. Michelle’s contribution at ebookers was recognised through the Golden Spider Awards as Best Travel & Tourism Wed site with her direction.

With extensive digital marketing experience, Michelle was approached by companies seeking direction in their digital strategy. As a result she established Netmarketing, a digital marketing consultancy. Her clients include Sunway Travel, Holidaysonline and Babytravelshop.

In June 2007 Michelle was appointed Executive Director of the Visit USA Committee in Ireland. Michelle is responsible for the trade relations between operators, airlines and CVBs. Michelle is the face of the Visit USA Committee for international events such as PowWow, World Travel Market and more. One of the first projects Michelle oversaw was the roll out of an exciting new web site www.visitusa.ie which acts as a useful resource for the trade, media and consumers.

From her years of consulting in digital marketing she identified a gap in the Irish Market place for a Travel Affiliate programme and launched Travel Affiliate in September 2007 creating a strategic partnership with the online business portal and industry giants MSN.ie. Travel Affiliate is the exclusive provider of travel content to MSN.ie Travel Zone.

Travel Affiliate was short listed for the HSMAI – Best Marketing Innovation Award. Michelle herself was short listed in the category as Internet Innovator of the year in the Net Visionary Awards 2007. Travel Affiliate works closely with large travel brands including GoHop, The Irish Hotels Federation, The Star Alliance, ebookers, Tour America, Sunway, The Louis Fitzgerald group, Holidaysonline.

Michelle O’Keeffe graduated from DIT with honours in Marketing with a specialisation in Tourism. Michelle has completed a diploma in Internet Marketing in DBS and many other courses in her field of expertise. She will be moderating the session Search Marketing for the Travel Industry.

Gerard O'Neill

Chairman, Amárach Research

Gerard O’Neill is Chairman of the Amárach Group. Gerard studied economics at the LSE before working at The Henley Centre for Forecasting in London. He then became business planning manager in An Post, before setting up Henley Centre Ireland.

Subsequently re-named Amárach Consulting, the company became the first Irish agency to establish an overseas operation (in the UK).

Subsequently, Research Solutions and Amárach Consulting merged to form Amárach Research in 2008. Gerard is a member of ESOMAR, the Market Research Society and a director of AIMRO - the association of Irish market research organisations. He was previously chairman of the Marketing Society, and a director of the Irish Direct Marketing Association. He is also a member of IBEC's Energy Policy Committee. He speaks and writes regularly on the business impact of economic and social change.

Gerard will be delivering the results from Amárach's research at the session Search Marketing in the Irish Marketplace.

Mike O'Shea

Director for EMEA Inside Sales Organisation, Google

As Director for EMEA Inside Sales Organisation, Michael manages fast growing team at Google working with the SME market. The division is responsible for evangelising the benefits that Google's products and services bring to this market across EMEA. Based in Dublin, Inside Sales employs sales professionals from the EU, Eastern Europe, the Middle East and Africa, to support Google's growth across the region.

Previous to joining Google, Mike worked at CIT, where he was European Sales Director for Dell Financial Services (DFS). DFS provide financial solutions to Dell's business and consumer customers throughout the EU. Prior to DFS he was ten years with Dell, and was responsible for setting up Dell's UK Consumer Sales Division, as well as Benelux Home & Small Business Division.

Michael holds an honours degree in Business Studies from University of Ulster and a diploma in Electronic Engineering from CIT, Cork. He has a daughter and a son who support Munster and Leinster respectively.

Mike will be speaking at the Meet the Search Engines session.

Rob Pryce

Managing Director, Diffiniti Ireland

Rob is the Managing Director of the Diffiniti Ireland, part of Aegis Media's international digital network Isobar, and is responsible for its growth in the Irish market.

With over 9 years online experience, having previously held senior positions with Bluecube Interactive and Interactive Return, Rob is originally from a traditional marketing background. He has devised successful online campaigns for such companies as Vodafone, Playstation and Budget Travel.

A regular contributor to the likes of the MII and IMJ, Rob also spends his time presenting and training in the Digital space.

Rob will be speaking at the session Integrating Search Into Your Media Plan.

Anthony Quigley

Chief Executive, Online-Marketing.ie

Anthony Quigley is one of the leaders in the Online Marketing sector in Ireland. Anthony has a wealth of experience in online, as well as offline marketing. Anthony founded offline marketing services provider, Xanthal, some 5 years ago.

As the drive towards online marketing continued to grow, he spun out Online-Marketing.ie to address this fast expanding sector. As well as providing a comprehensive range of online marketing services through Online-Marketing.ie, Anthony is well published, is regularly asked to speak on various online marketing topics and is an accomplished trainer.

Anthony will be speaking on Search Engine Optimisation Basics - Designing Your Website for Search Engine Friendliness.

Rob Reid

Director, Cybercom

Rob is a Director of Cybercom with responsibility for the Client Service and Media departments. He has been at the forefront of the digital marketing industry for seven years and is widely recognised as one of Ireland’s leading search marketing authorities.

He sits on the board of the Irish Direct Marketing Association (IDMA), frequently blogs at Cybercom.ie, and is a regular industry commentator and contributor to the likes of The Irish Times, Sunday Business Post, Examiner, IMJ Magazine and Marketing Magazine.

Rob was previously a Director of Munki Media Productions. He has a BA in Journalism and a post-graduate DBS from the Smurfit School of Business.

Rob will be speaking at the session Online PR & Search.

John Ring

Technical Director, Ring John Ltd.

John qualified as an Electronic Engineer from Trinity College Dublin in 1997 before working in London with Enterprise Ireland for two years helping Irish companies export abroad. After three years working as Internet manager of a UK financial services firm, John founded RingJohn as an Internet Marketing agency in 2002.

RingJohn was the 1st Google Adwords-Qualified Internet Marketing Agency in Ireland in 2005.

RingJohn now works with International clients in numerous competitive industries including finance, insurance, travel, dating, office space, automotive, retail, recruitment, property and legal services among others.

The company offers keyword research, conversion improvement, search engine optimisation and pay per click advertising services in most major languages and geographic regions. RingJohn does not design, develop or host websites!

A National University of Ireland qualified trainer, John is a recognised search marketing expert and trained 271 owner-managers and marketing managers in Ireland in 2006.

John will be speaking at the session Conversion Glory Through Testing and Analytics.

Damian Ryan

Country Partner, Results International Group

Damian Ryan is country partner for Results International Group, a leading Mergers and Acquisitions firm for the media and marketing sector. His background is 24 years in the media industry where he was responsible for the launch of over 50 magazine titles. He was the founder of ICAN and the Golden Spider Awards.

He has held board positions with IAB Europe, UK and Ireland and with the Irish Direct Marketing Association. Damian will be moderating the session The Ad Industry & Search.

Chris Sherman

Partner & Executive Editor, Search Engine Land

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Nick Walsh

Head of Search Marketing, Net Affinity

Nick has over 8 years experience in the field of Search Engine Optimisation. With a strong background in the international travel and tourism sector Walsh has delivered rankings and exceptional revenue for TravelNow, CnGHotels, Expedia as well as a number of domestic independent hotels.

Nick is passionate about increasing traffic to a client’s site through organic search marketing techniques and ensuring a site has the best conversion rate possible.

Nick has worked with a wide range of clients including Roche, Hibernian Direct, CnGHotels, Halifax & many more. He will be speaking at the session CSS, Ajax, APIs and more and will provide insights into Search Marketing for the Travel Industry.